Course of Modern Management of Public Relations, Ceremonies and Protocol

Definition of Public Relations, Protocol, and Etiquette

• The difference between public relations, protocol, and etiquette.
• The role of public relations in enhancing an institution's image.
• The importance of protocols in official events.

Public Relations Fundamentals

• Building an effective public relations strategy.
• Media communication: Dealing with the media.
• Using social media platforms in public relations.

Protocol and Etiquette Essentials

• Basic principles of protocol and etiquette in official events.
• Dealing with public figures and official delegations.
• Prioritization and sequencing in protocol and etiquette.

Institutional and Media Communication

• How to draft press releases and announcements.
• Handling media relations and crises.
• Building positive relationships with the press and journalists.

Planning and Organizing Media Events

• Organizing press conferences and media events.
• Defining key messages and targeting the right audience.
• Coordination between teams to ensure the success of media events.

International Protocol Rules

• Protocol in official visits and international relations.
• Distinguishing between local and international protocols.
• Dealing with official visitors according to established rules.

Managing Official Events

• Planning and organizing major events (conferences, parties, seminars).
• Determining logistical arrangements and coordinating between teams.
• Managing politically or diplomatically sensitive events.

Dealing with VIPs

• Respecting protocols for VIPs.
• How to introduce guests and pay attention to details.
• Proper communication with official figures and providing appropriate reception.

Effective Communication Skills

• Methods to improve verbal and written communication.
• Building trust with both internal and external audiences.
• Strategies for managing media crises.

Handling Difficult Situations in Official Events

• How to deal with unexpected situations.
• Managing conflicts and resolving issues during official events.
• Maintaining composure when dealing with difficult scenarios.

Using Modern Media in Protocol

• The impact of social media in organizing events.
• Managing media coverage during official events.
• Coordinating digital activities to document protocols and etiquette.