In this course we explore the ways and means of influencing others and persuading them to change attitude and behavior to reach a win-win situation with sustainable long-term gains. We all heard the saying: “everybody sells something”. Therefore, this ability to influence and persuade is useful to everyone.
Influencing others is a skill particularly prized by leaders, sales professionals and managers in all kinds of organizations. We will cover academic and scientific research on the subject of influence. We will also use hands-on models, techniques and tools in order to gain more control over our personal or business relationships and drive our life in the direction we want. By using the techniques described in this course you will end up making more friends, attracting more customers and increasing your sales.
Course Methodology
The course uses a mix of interactive techniques, such as brief presentations by the consultant and participants, role plays (rehearsed and impromptu), playback of videotaped performances and individual and group feedback
Course Objectives
By the end of the course, participants will be able to:
Distinguish between influencing and persuading, and use this knowledge to improve interpersonal relationships
Identify the essential elements that contribute to the ability to influence and persuade and apply them to maximize results
Exercise influence and persuasion skills in a variety of situations including the delivery of high quality presentations
Use Influence and persuasion during vertical and horizontal interactions across the organization
Apply persuasion and influencing skills with social and emotional intelligence
Target Audience
All those keen on improving their influencing and persuasive skills. This course is also essential for those who have to persuade and influence the decisions of others by building powerful trusting relationships
Target Competencies
Attention to details
Developing others
Empathy
Emotional self control
Leading and persuading others
Managing and solving problems
Understanding social and motivational needs
Course Outline
Professional skills of influence and persuasion
Definition of influence and persuasion
Understanding different business advantages of influence and persuasion
Differences between circle of influence and circle of concern
Jujitsu and the weapons of influence
Creating a climate of trust and facilitating relationships
Importance of trust within organizations
Influential behaviors and models
Do's and don’ts of influencing and persuasion
Models of influence and persuasion
Business applications of influence and persuasion
Importance of reciprocation, commitment and consistency
Enhancing self determination
Developing competence and confidence
How to make people love what they hate
Influence-based approaches to leadership
Styles of influence and persuasion
Understanding our own style of influence
Essential skills for controlling and flexing styles of influence
The different techniques of influence and persuasion
The appropriate use of techniques for different business situations
The importance of social proof, liking, authority and scarcity
Making friends to influence people
The dangers and rewards of giving more than you get
Helping people do what they can’t
Creating an attitude for peace and happiness
Influencing across the organization
How persuading and influencing styles support organizational synergies
Using positive influence methods to earn long term commitment from others
Using influencing and persuading tools to get the most out of any situation
Planning and presenting persuasive ideas and strategies
How givers, takers and matchers build networks
How to be modest and influence people
Making friends to influence people
The common mistakes that cause messages to self destruct
Words that will strengthen your persuasion attempts
Writing and delivering your persuasive speech
Enhancing persuasion and influencing skills with social and emotional intelligence
Becoming a more resonant leader with emotional intelligence
The golden rule of habit change and the neurology of free will
The power and importance of self control
Empathy and social sensitivity
How leaders direct attention with emotional intelligence