In this course, you will learn how to use every resource at your disposal to scope a business case and to build a compelling presentation to drive your message forward. By helping you expand your repertoire of analytical tools, this course will allow you to prepare a credible evidence-based business case in the form of a PowerPoint presentation. In addition to developing the business case, the course will provide you with the skills to improve your presentation delivery skills regardless of the topic, audience or media used.
Building and Presenting a Powerful Business Case is a hands-on course and will provide you with both a business case toolkit and an opportunity to practice your presentation delivery skills while receive constructive feedback.
Course Methodology
The course uses a mix of interactive techniques, such as analytical tools, case studies, presentation development, presentation delivery and individual feedback.
Course Objectives
By the end of the course, participants will be able to:
Define and use the main steps involved in developing a business case
Scope a requirement and break it down into structured issues
Conduct critical analysis using an elaborate business case toolkit
Design and deliver a structured business case
Prepare for a presentation using a systematic and easy-to-follow approach
Use the most commonly available visual aids to support their presentation and make it visually appealing
Target Audience
All those who wish to improve their business case development and presentation skills to a noticeable level using a strictly hands-on approach. The workshop-type course is particularly helpful for people who have to prepare and deliver presentations to senior management.
Target Competencies
Problem scoping
Structuring
Analytical ability
Presentation design and delivery
Verbal and non-verbal communication
PowerPoint
Course Outline
Scoping the Business Case
Business case considerations
6 steps to develop a business case via a hypothesis driven approach
Working with hypothesis trees
Problem statements and the critical question
Framing a problem: Situation, Complication, Question and Answer (SCQA)
The MECE Principle
Conducting Critical Analysis
The business case toolbox
Focus interviews
Benchmarking
The opportunity matrix
Creating visualaides effectively
Mastering the 5 primary chart types
Designing a Compelling Business Case
Sketching out a story-line
Securing stakeholder buy-in
Managing stakeholder expectations
Developing and delivering a communications plan
Preparing for a Presentation
Gathering the raw data
The various sources of data and presentation content
How much information should you begin with
Filtering the information
Triple S rule
Deciding on time allocation: how will you know how much time you need
Formula of substance, style and support and its impact on the way you present
The Framework of an Effective Presentation
Opening with a win: how to win audience’s attention
Preview: what should be mentioned in the outline?
Key points of a presentation
The psychological rule of 3
Recapping before the finish: common tips and pitfalls