Media Monitoring

Why Attend

The concept of media monitoring is a specialized aspect of media work, as many Arab media organizations have intensified efforts to uphold the rights of workers across all media sectors, including press institutions, radio stations, and television channels.

It is essential to highlight that media monitoring helps protect all media rights, particularly the right to knowledge and freedom of expression on various controversial topics that require thorough discussion by relevant authorities or the target media audience.

Moreover, media monitoring aims to spotlight violations against the media in all its forms, whether these violations pertain to the profession or ethical standards. emphasizes the importance of focusing on the responsibilities and duties outlined by various media outlets, highlighting their role in maintaining ethical practices.

Course Objectives

By the end of the course, participants will be able to:

Who should attend? 

• Workers in media departments and sections.
• Workers in news analysis departments.
• Workers in public relations and media departments in institutions and ministries.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, content analysis, and the decision-making support mechanism.
• How to write and present the press release.
• Monitoring steps, analyzing content, and extracting indicators and results.
• Psychological characteristics and intellectual connotations in media messages.
• The most important successful models in monitoring and analyzing media content.
• Professional news monitoring skills from various media and social networks.